How IPL Teams Earn Big: Revenue Secrets Behind the Game
The IPL is more than just sixes and wickets. It’s a billion-dollar business empire. Every franchise runs like a brand. And understanding how IPL teams earn money gives insight into the league’s explosive success.
IPL Teams Earn Money via BCCI Revenue Share
The biggest source is the central revenue pool distributed by the BCCI.
This pool includes:
- Broadcasting rights (e.g., Star Sports, Viacom18)
- Title sponsorship (TATA Group since 2022)
- Digital streaming (JioCinema bought digital rights for ₹23,758 crore)
According to BCCI reports,
IPL’s total media rights from 2023–2027 are worth ₹48,390 crore. Half of this — around ₹24,000 crore — goes to teams. Each team gets an equal share — about ₹300–₹400 crore per season.
Sponsorships Are Massive for IPL Team Earnings
Sponsorships bring huge money directly to the franchises.
This includes:
- Jersey branding (front, back, sleeves)
- Team partners (e.g., boat, My11Circle, Dream11)
- Official merchandise sponsors
Mumbai Indians and Chennai Super Kings earn ₹80–100 crore annually from sponsorships alone (Cricbuzz estimate). Even new teams like LSG and GT earn over ₹60 crore. Winning titles or performing well increases brand value — and higher sponsor rates.
IPL Teams Earn from Ticket Sales at Home Grounds
Each franchise hosts 7 home matches in the league stage.They earn a share from ticket sales. On average, ticket revenues can range from ₹3 to ₹5 crore per match. Larger venues like Eden Gardens or Narendra Modi Stadium generate more. While the BCCI takes a cut, teams still profit from packed stadiums.
Merchandising and Fan Gear Sales Add Up
Franchises make money by selling:
- Jerseys
- Fan gear (caps, flags, mugs)
- Memorabilia
RCB, CSK, and MI are among top-selling teams on online platforms. Although this revenue stream is smaller (~₹5–10 crore annually), it builds long-term brand loyalty.
Prize Money Is a Cherry on Top
The IPL 2025 prize pool was:
- ₹20 crore for the champions (RCB)
- ₹12.5 crore for the runners-up (PBKS)
- ₹7 crore each for qualifier teams
Prize money is not huge, but it’s a motivating and rewarding bonus.
Global Franchise Expansion Means More Income
Top teams now own overseas T20 franchises. Examples:
- MI Emirates (UAE ILT20), MI Cape Town (SA20)
- KKR owns teams in CPL, ILT20, and USA’s MLC
- DC co-owns Dubai Capitals in ILT20
This helps spread brand visibility and creates year-round earnings.
Final Word: IPL Teams Mix Cricket with Commerce
The IPL model works because it’s sustainable. Franchises don’t just rely on winning games.They earn through:
- Media rights
- Sponsorships
- Tickets
- Merchandise
- Prize money
- Global T20 leagues
With rising viewership and digital growth, IPL team earnings are only set to grow. So yes, behind every six, there’s a business hitting big profits.
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